Sponge

Like most parents, I’ve been amazed at what/where/how quickly Conlan picks things up.  In the last few months, it’s been increasingly clear how much he pays attention – even when he’s not actually paying attention.

A few weeks ago I was driving to work, my kiddo in the backseat, with the radio on.  Like most people my age I’m pretty adept at tuning out the commercials.

“Mommy?” I heard from the back.

“What sweetie?” I answered.

“Is our dream out there?”

“Our what?”

“Our dream.  Can we go get it?”

“Ummm…I suppose.”

“Our dream is out there, right?  We can go get it.  They’ll protect it.  Like the radio says.”

“Ohhhhh…..”

So in case you were wondering, the American Family Insurance marketing campaign is quite effective on 4-year-olds.

After I stopped laughing I explained that we’re certainly working toward our dreams, but we’re also “living the dream” right now.  I’m not sure he got it.

Lately he has also been reminding me that “if we’re not whitening, we’re yellowing” (though he has no idea it has anything to do with teeth), and anything that has to do with trucks is “Chevy Truck Month;” he’s a bit disappointed we have a Ford.

Goodness.  It’s a reminder that we need to watch what we say, what we do, and monitor the TV commercials because even when the show might be appropriate, the Victoria’s Secret commercials aren’t – and are wiggling their way into that sponge of a brain.  Even when he’s not paying attention.  Because he’s paying attention.

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